The Making of AbbyShot's Originals!

Three original products hit the new site during the launch week, creating a lot of curiosity and excitement. What better way to dig deeper into these originals than to talk to Aimee, the designer herself!

(As an interesting note for AbbyShot regulars, Aimee was our lovely "Malice Mizer" model on the previous version of our site!)

Agent A

Q: This beautiful ladies' coat is getting some amazing reactions from site visitors. What inspired you to create this design?

A: Well, I keep up on the latest trends in the fashion world, and raglan coats for women are becoming more and more popular. I really enjoy high collars too, so I combined all this into a design that I would like to wear!

Informer

Q: One customer told us that this new design reminded him of Peter Petrelli's coat from the TV show "Heroes". Was this a part of the origin of this coat?

A: Actually, the origin had nothing to do with that (although it is cool!). We had a local customer come to us who wanted something different and custom-made. He really admired our "Mobil Ave" but wanted something that fitted more closely around the neck and could handle the extreme weather we have here! So the Informer was born.

Navigator

Q: This garment is significantly different from the rest of the AbbyShot catalogue. What were you trying to achieve with this design?

A: I feel this coat reaches out to a very wide audience. It is a peacoat inspired design but we made it our own. The collar is very distinctive and we added a touch of leather there as well to make it very rich and comfortable to wear.

Conclusion

Q: A lot of people are wondering: are there any more Abby Originals in the works?

A: Yes! There are definitely more "Coming Attractions" because I love the creative brain power involved in making these original garments. I can't give too much away, but expect more cool originals in the future!

Happy Saint Patrick's Day!

From our team to you:

Happy St. Paddy's Day!

Hope you had a good one - we certainly did!

(Note: Beer guts may have been accentuated for comic effect.)

Choose Your Own Adventure!

Remember those books from when you were a kid? The ones were you read a little bit of some cool adventure story, and then at bottom of the page it would say something like:

"If you want to go UP the hill, turn to page 29."

"If you want to go DOWN the hill, turn to page 47."

Page 29 would keep the story going, where you continue to trek across the Amazon rainforest.

Page 47, however?

THAT page would probably have you falling off a cliff into a bottomless pit of certain doom.

Our final promotion of the launch week is like a "Choose Your Own Adventure Book", only without that pesky "certain doom" option!

You can get in on ANY OR ALL of the promotions below if you order today!

You want an AbbyShot T-Shirt? GREAT! Griever Pendant with your Squall Jacket? Sure!

Order TODAY (Sunday, March 16) and any or all of the following deals could apply to you:

1.MONDAY: "Bust-ing Out Our New Site!"
Enter to Win TWO Matrix Busts courtesy of redplanettoys.com (retail value: over $100) with any order of a Matrix-style coat!

2. TUESDAY: "Casual Day at AbbyShot"
Every Customer Gets a Free AbbyShot T-shirt!

3. WEDNESDAY: "I Want to Be Like Max"
Every leather jacket ordered this week gives you a chance to win MFP car decals courtesy of madmaxcars.com (retail value: over $100)!

4. THURSDAY: "Browncoat Payday"
Buy a Browncoat or Zoe Vest & receive Serenity replica cash from quantummechanix.com!

5. FRIDAY: "The Fantasy Duo"
Receive a FREE Griever Pendant with every Squall Jacket ordered!

6. SATURDAY: "Initialize Your Custom Coat"
Get your initials inside any CUSTOM coat ordered, for free!

So there you go! This is a day where we are opening the proverbial floodgates to let the deals flow, so if you've been on the fence about ordering: wait no longer!

This is your day.

The Navigator Plots a Course For AbbyShot

A Coat Worth Starting An Adventure In!

This is our newest product and our third original design this week! We're really proud of this coat, it has so much going for it!

First off, it's made from the same wool as our Lobby Reloaded Wool trench coat, so you know that it's very comfortable! Secondly, the style is unlike our previous men's coat, a real original!

You'll love the leather-lined collar with it's button up front, the 'pea coat' length, and just the overall "livable" look and feel it has. This really is a coat meant to be worn! We've been getting a lot of great feedback on this one and it's only been released for one day yet! Check it out here:

AbbyShot Navigator Product Page

Initialize Your Custom Coat!

Now THIS is what you call "personalized service"!

If you've ever wanted to buy an custom-fitted coat from AbbyShot (and who doesn't really?) then today is your day!

For today only (Saturday, March 15th), when you order an AbbyShot Custom coat we'll personalize it with YOUR INITIALS for free!

That's ANY custom coat too: Enigma Custom, Lobby and Lobby Reloaded Custom Designs, Mobil Ave Custom, and Malice Mizer Custom!



The only rule is: three initials please! Anyone with 5 middle names will have to pick their favourite one!

TECHNICALLY, it doesn't even have to be your initials. It could be three letters that mean something special to you.

Maybe you really enjoy the word "RAW"? Perhaps you want to go piratey with "ARG"? Our Production Staff would probably go with the letters "DTM" (our weekly "Design Team Meeting"!).

The main goal: have fun with it!

We look forward to making an extra-special custom coat for you, just make sure you order it TODAY to take advantage of this awesome special!

VIDEO: The AbbyShot Outtake Reel!

We're kicking off the weekend with a laugh, just for you!

While we were trying to make a serious video about "How AbbyShot Makes a Custom Coat", we couldn't help but goof around a little bit. The Outtakes were so funny we just HAD to share them. Here are the results!



Just watch and you will understand why Adam likes bananas so much, why rolling your shoulders feels good, and why you shouldn't use the word "through" twice in one sentence. Have we peaked your curiosity yet?

Have fun, and have a great weekend!

Don't forget either, launch week continues until Sunday on abbyshot.com! Keep checking in for lots more!

The Fantasy Duo!

Some things are just better together:
Peanut butter and jelly.
Batman and Robin.

Let's add another one to the list, shall we?
Squall and Griever!

For TODAY ONLY (Friday, March 14), you'll get a Griever Pendant for ABSOLUTELY FREE with every Squall Jacket ordered! That's a $29.00 CAD savings!

Yes, Griever - the personification of Squall's teenage angst, taking the form of an awesome lion-headed pendant. You know you can't live without it!

Why? Because a Squall Jacket just isn't the same without Griever. So there's really no better time to pick up this great Final Fantasy inspired item: get your Squall Jacket (with free Griever Pendant) today!

PRODUCT RELEASE: The Informer Hits abbyshot.com!

So yesterday's new product release is a classy men's design that would fit in just as well in a Hong Kong action movie as a New York City boardroom. Called "The Informer", our product page states quite accurately that it "melds the exotic with the everyday", but I like to think it combines business AND pleasure!

But it matters not what I think, what we want to know is what YOU think! Please comment to your heart's content. I almost forgot, if you have any questions for our amazing Design Team about any of the original products that you see this week, don't hesitate to ask!

We'll have another cool "Abby Original" for you on Friday (tomorrow!), so stay tuned!

Browncoat Payday!

Yessir, there's a big fat payout just WAITING for you at abbyshot.com!

For TODAY ONLY (Thursday, March 13th that is!), we're gonna pay YOU when you buy a Browncoat or a Zoe Vest.

That's right, cold hard cash. Because you deserve it.

Thanks to our "pardners" at Quantum Mechanix, we're offering you a pack of replica Serenity Bank Heist Money absolutely free!

From the "official" Quantum Mechanix description:

Each pack contains 12 exact replicas of the Alliance scrip that Malcolm Reynolds and associates liberated on Lilac, created by Serenity Graphic Artist Geoffrey Mandel. All bills are printed on high rag-content parchment, and come wrapped in an Alliance belly band and stashed in a glossy black presentation box.

But wait, there’s more! This pack also includes a map of the infamous Burnham Quadrant, home to Reaver space and where tranquil Miranda orbits. The map is taken directly from the movie’s digital reference files and printed on archival, glossy stock, and comes folded inside the presentation box.

That sounds downright shiny, don't it?

Don't wait, your payday is TODAY ONLY, so order your Firefly inspired leather right now!

I Want To Be Like Max!

Wednesday's promotion is for those who like fast cars and great looking leather jackets! Every leather jacket ordered from today until next Wednesday, March 19th will enter you in a drawing on a MFP badge decal for your car courtesy of madmaxcars.com (retail value: over $100)! These high quality decals are made from new 5 year outdoor rated Fleet Graphic Quality, Metallic Vinyl in either Brushed Bronze, Brushed Gold, or Police Reflective finishes. Available with the movie correct phrase "Maintain Right" in the "Jacket Badge Correct" configuration.

VIDEO: Introduction to New Web Site

Now that everyone has had a couple of days to see our site, here is a video that explains some of the reasons behind the design choices we made.  This video is a tour of the main site features accessible from the index itself.



Our next video will focus on the new product page, explaining features such as the new shopping cart, wish list and checkout, as well as the new product layout itself.

PRODUCT RELEASE: Agent A Infiltrates AbbyShot!

It's a coat fit for a superspy, and it hit the AbbyShot site yesterday provoking some AMAZING reactions.

It's called the Agent A, and this sleek and stylish number is the first of THREE Abby Originals set to premiere this week. The second will debut on Wednesday, the third on Friday.

SO... the question now is: What do you think?
I know all the staff here love this elegant and mysterious ladies' coat, but we want to hear what YOU have to say.

Comment below, or this post will self-destruct in 5...4...3...

(Don't you love spy movies?)

Casual Day at AbbyShot!

As you can clearly see from the photo of the AbbyShot team above:
All the cool kids are wearing the NEW AbbyShot T-shirt!

Want to become "one of us"?
With ANY order placed TODAY ONLY (Tuesday, March 11) you'll get an AbbyShot T-Shirt absolutely FREE.
It's that simple!

When you order, just put your preferred T-shirt size in the "Special Instructions" section of the order form, just so we know!

You'll be an honorary member of the AbbyShot team in no time!

VIDEO: Making an AbbyShot Custom Coat!

I'm SURE you've always been wondering, so here it is!
How exactly DOES AbbyShot make an awesome custom coat for you?
Check out the video below to find out...



Hey! Don't forget to tell us what you think of our new site too! Comment below!

Bust-ing Out Our New Site!

The new site is here, and it's time to celebrate! For this entire week, every customer who buys a "Matrix-style" AbbyShot garment will be automatically entered in a too-good-to-be-true contest.

Thanks to our friends at Red Planet Toys, we've got TWO Matrix Busts up for grabs. These are the Neo and Trinity busts from "Gentle Giant" (over $100 retail value) and they are awesome collector's items (much like our clothing!).

One lucky customer who buys any "Matrix-style" garment this week will win BOTH of these busts! We'll draw the name exactly one week from today, on Monday, March 17th.

Good luck, and enjoy the new site!